schedule
 

Wines & Vines has created a line up of focused topics, relevant tasting trials and extremely knowledgeable speakers to put attendees at the cutting edge of wine packaging during the second annual Wines & Vines Packaging Conference August 19, 2015, at 500 First Street, Napa, Calif. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance.

8:00-9:00 AM
Atrium
Breakfast and Exhibits

9:00-10:30 AM
Theater              

GENERAL SESSION
Welcome
Jim Gordon, Editor, Wines & Vines

How Innovative Packaging Helped Us Build Brands like Caymus, Belle Glos, and Meiomi
Joe WagnerCopper Cane Wine & Provisions and Wagner Family of Wine
Sponsor: 4PartsDesign

(Almost) Unbelievable Advances in Materials and Design
A panel of topnotch designers show what's shaking retail wine and spirits shelves.
Moderator: Andrew Rice, CSW, Creative Director, Trinchero Family Estates
Jeff Hester, Cult Partners
Jim Moon, Jim Moon Design
Tony Auston, Auston Design Group
Sponsor: TricorBraun WinePak


10:45-11:45 AM
Atrium
INTERACTIVE HOUR
Speed Dating with Designers
One-on-one consultations; bring a current bottle or design idea
(view designer gallery).

Packaging Competition
You be the judge of your fellow wineries' package designs.

Sparkling Wine Tasting and Packaging Showcase


10:45-11:45 AM 
Tasting Lab
MORNING TASTING*
Variation in Total Package Oxygen During Bottling: Contribution of Head Space Oxygen
Hend Letaief, Assistant Professor of Wine Chemistry, California State University, Fresno
Zoran Ljepovic, Director, Quality Assurance, Wine Microbiology & Sanitation, Constellation Brands, Inc. 
Wes Ward, Technical Sales Manager, Nomacorc
*Session limited to 70 people and requires additional registration fee.
Sponsor: Nomacorc
11:30-1:00 PM
Atrium/Patio
Lunch and Exhibits
Sponsor: G3 Enterprises/DIAM Closures USA

1:00-2:15 PM
Theater

GENERAL SESSION
Unpacking Package Design: Best Practices for Winning with Consumers
In July 2015, Nielsen conducted a study with more than 2,500 consumers to understand the impact of package design within the wine category. The research involved a 360° assessment of select top-selling packages using Nielsen’s cutting-edge design technologies, including eye-tracking and simulated choice scenarios around purchase decisions.
Steve Lamoureux, Senior Vice President of Product Innovation, Design Solutions at Nielsen
Brian Lechner, VP, Group Client Director for Nielsen’s West Premier/Beverage Alcohol Team
Sponsor: Bottleprint.com

2:15-2:45 PM
Atrium
Break and Exhibits
2:45-3:45 PM
Theater
GENERAL SESSION
Moderator: Kate Lavin

Demystifying Cork Quality Assurance
How an independent lab executes the Cork Quality Council's quality assurance program and an update on the state of TCA prevention.
Gordon Burns, President, ETS Laboratories.

Sponsor: Cork Supply USA


2:45-3:45 PM
Tasting Lab
AFTERNOON TASTING*
Moderator: Andrew Adams

Does Creative Packaging Preserve Wine Quality?
Winemakers share their experiences and best practices for kegged wines, non-glass packaging and alternative closures, and present comparative tastings.

Thomas Houseman, Winemaker, Anne Amie Vineyards
Kate Ayres, Associate Winemaker, The Hess Collection
Juan Jose Verdina, Winemaker, Jamieson Ranch Vineyards 

*Session limited to 70 people and requires additional registration fee.
Sponsor: MALA Closures

3:45 PM
Atrium
Keg Wine Reception
Packaging Design Competition winners announced; winner of the Apple Watch will be drawn from amongst the competition voters.  
Sponsor: Free Flow Wines

Sponsored by